Thursday 19 May 2011

Maruti To Resized and Reduce The Price of Swift Dzire

Maruti's plan for Swift Dzire is to launch a Swift hatch in India later this year. This new saloon is clearly identified by its longer headlights and severely truncated rear.
Cars under four meters and with engine capacities of less than 1.2 and 1.5 litres for petrol and diesel respectively qualify as a 'small car ' and hence attract only 10 percent excise duty as opposed to 22 percent for bigger cars.
These excise sops translate into huge saving and hence are a big  incentive to trim a car's length .

It was Tata motors who started the  trend for sub-four-meter saloons, with the Indigo CS. The price advantage is gleaned as a result made it a runway success. Cheaper, more practical and with all the important three box profile Indigo CS became one of the largest selling saloons in India.
New Swift Dzire is based on the considerably longer new Swift that stretches the tape all the way to 3850mm. That means it has to have an absurdly short boot. The current Dzire is 4160mm long and the new one has to be 160mm shorter at the least. But the stubby shape apart, the boot looks more cohesive this time around and the SX4- style tail light works quite well. The new Dzire has a new rear door and a longer roof. You can expect plenty of chrome around the grille and fog lamps , a bar of chrome on the rear of the car, and a set of attractive looking wheels as well. Maruti has to lift the perceived value of the car and adding chrome has proved to be a cost effective and reliable way of doing this.
This new small Swift Dzire will have more comfortable rear seat, one that is reclined slightly more, with a central armrest and probably marginally more legroom as a result of the new rear seat.
What's sure is that Maruti will give this new Dzire a killer price. That's the whole objective behind drastically shortening the car. I expect the new Dzire  to be around Rs.30,000 cheaper than the existing Swift Dzire, even if Maruti keeps some of the savings from the lower rate of excise for itself. That could translate to an amazingly low starting price of Rs.4.60 lakh( ex-showroom Delhi) 

Tags: Swift, Maruti Swift, Maruti Swift Dzire, New Swift Dzire, Small Swift Dzire, New Maruti Swift, Swift car

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