Tata Ace Zip Launch In India, Tata Magic Iris in India

After the tremendous success of its commercial vehicles Ace and Ace magic, Tata Motors have launched the smaller Ace Zip and Magic Iris. Both vehicles are targeted at the product space right now occupied by small and medium three-wheelers. The Magic Iris is a people carrier and can seat three people in the back and one passenger and driver in the front. The Tata Ace Zip on the other hand is micro truck with a play load of up to 600kg.

Tata claims that both these vehicles have the potential have the potential to revolutionize the entry-level commercial vehicle segment and especially usurp the three-wheeler market in the rural and the semi urban areas. Tata motors are on the front foot on claiming necessary permits from state RTOs, which will allow the Tata Magic Iris to ply side by side with the current three-wheelers. Dedicating these vehicles to the nation, Tata Motors wants to improve the present conditions of public transport by offering better safety and comfort in these vehicles.

Both Vehicles are unique in their respective segments as they set new standards in driver comfort and reliability. Both Vehicles run rear mounted liquid-colled 611cc diesel engines that make 11PS of power and 31 Nm of torque, which is delivered at low revs. They have both been designed keeping in mind the safety of all on board. The chassis overhand in front and the cross beams in the doors on the side will protect occupants in case of a side impact. Aside from this all seats are provided with seat belts, a first in this segment. Both vehicles have independent suspensions all around and run on 12 inch radial tyres. Both Vehicles have been tested extensively in urban, semi urban and rural areas in all kinds of terrain and have received good response. The Tata Magic Iris Price is  Rs. 1.95 lakhs and the Tata Ace Zip price is Rs.1.90 Lakh.

Tata Motors | Tata Indica eV2 Review | TATA Indica eV2 Price in India

With the passage of time Tata Motors have been launching new variants of the Tata Indica  with various trims and tweaks; however the basic shape and silhouette remained same till date. Tata recently upgrade Indica to meet the the Bs4 emission norms  and in order to do so, they changed the state of tune of the old 1.4 litre I4 diesel motor. This retuning resulted in  increased horsepower and torque when compared to the old variant. This upgrade is being promoted as the all new 'Indica eV2'.

Lets find out what this 'e' stands for. The eV2 is no different from the  other Indica which we see on the road.. But the new decals on the doors and the CR4 badging on the side gives you the hint that there is something new about this car. The exterior and interior are nothing new ; however the new decals on the doors and the new wood trim on the center console  and the new seat covers has given the Indica eV2 a new interior look.

The USP of the eV2 is the the Fuel efficiency. - havent you seen the "India's most fuel effecient car" ad campaigns? According to Tata Motors and ARAI the new Tata Indica eV2 is capable of delivering 25kmpl . This may sound too much for the real world, but on testing the car gave the mileage of 23kml on highway and 17kmpl during the city Run.

The Indica has been around for over a decade but one thing you can't find fault her on is space. This is still one of the most spacious hatch-backs in India. and that's why is continues to be popular in the taxi market.
Even this new Indica eV2 has flaws like; the ride is unsettled and lacks the compliance we're used to these days, the handling is far from composed lacking in precision and handing out heaps of body roll, the steering is completely vague and lifeless and the ergonomics aren't good.

 
Overall, the Indica is still the car for the masses and eV2 is no exception. Its inexpensive to buy and maintain, and its equiped with all basic requiremnet that a consumer would demand from a car. But the Indica still makes a case for itself with its pricing. The top-of-the line LX costs Rs. 4.75 lakh ( ex-showroom, Mumbai) and when you take into account the features list- power steering, front power windows, split rear seat, 14 inch alloy wheels, leather gear shift knob, front and rear fog lamps and a stereo with AUX, USB and even blue tooth support- this is great value. The basic L variant at Rs.4 lakh is the cheapest diesel car in India.